Tramari by Pietro Terzini
For the 5th consecutive year, Tramari label becomes the frame of a piece of art, for the first time a non-figurative one. Browsing through the different art branches, from painting with Paul Kremer passing through photography with Giampaolo Sgura, San Marzano in 2025 switches gear and lands on Pietro Terzini and his messages, in this case, on the bottle.
Tramari and the “Messages on the bottle” of Pietro Terzini
Since 2021 TramArt project has been exploring and interpreting the union between Art&Wine, and this year, thanks to this new collaboration, it doesn’t focus on the visual impact of an image, but simply on a text.Terzini composed 3 different brief messages, deliberately ironic, always inspired by Tramari Rosé label that, with its minimal and linear design, is a welcoming blank page on which the sharp writing of the artist stands out in plain view.
The recurring theme is love, and Tramari becomes a “Gallehault”, a matchmaker brand in the creative interpretation of Terzini, who highlights one of the souls of Tramari, the casual and carefree one, which we all love and which has made it an icon among rosé wines.
The artist says “I am happy and proud to be working with Cantine San Marzano to celebrate a product which I am madly in love with: Tramari Primitivo Rosé. I thank the winery for entrusting me with my first project in wine&food world”.
Tramari and the “Messages on the bottle” of Pietro Terzini
Since 2021 TramArt project has been exploring and interpreting the union between Art&Wine, and this year, thanks to this new collaboration, it doesn’t focus on the visual impact of an image, but simply on a text.Terzini composed 3 different brief messages, deliberately ironic, always inspired by Tramari Rosé label that, with its minimal and linear design, is a welcoming blank page on which the sharp writing of the artist stands out in plain view.
The recurring theme is love, and Tramari becomes a “Gallehault”, a matchmaker brand in the creative interpretation of Terzini, who highlights one of the souls of Tramari, the casual and carefree one, which we all love and which has made it an icon among rosé wines.
The artist says “I am happy and proud to be working with Cantine San Marzano to celebrate a product which I am madly in love with: Tramari Primitivo Rosé. I thank the winery for entrusting me with my first project in wine&food world”.
The artist
Pietro Terzini (b. 1990, Lodi, Italy) is an Italian artist whose work transcends the boundaries of art, design, and fashion.
After earning a Master’s degree in Architecture from the Polytechnic of Milan, Terzini transitioned into the fashion world, collaborating with some of the most prestigious global luxury brands.
His art merges high fashion and design visuals with bold, emotional commentary, creating works that reflect love, identity, and the role of consumerism in modern society.
Terzini’s works have been exhibited across Europe, the United States, and United Arab Emirates cementing his place as a dynamic voice in the contemporary art scene.
Chapter 5 - The Word
A new chapter, a new moment, a new milestone reached along the TramArt journey. After exploring image, form, and gaze, came the need to pause and ask what might remain when everything is reduced to its essence. The answer emerged naturally: the word.
With Pietro Terzini, the fifth chapter of TramArt marks this transition. No longer an image to observe, but a message to read, to feel, to carry with you. The bottle of Tramari thus becomes something even more intimate: not merely an aesthetic object, but a space for dialogue.
The strength of Terzini’s work lies precisely here: in his ability to use few words to say much, transforming simple phrases into disillusioned, clear-eyed, contemporary reflections on love, identity, and desire. It is a direct, pop, immediate language—yet never superficial.
A language that belongs to our time and enters everyday life without losing its innate intensity.
In this sense, the encounter with Tramari was almost inevitable. Because Tramari has always embodied lightness and depth together. It is a rosé that never takes itself too seriously, yet leaves its mark—iconic like the landscapes of the land that inspired it. Just like Terzini’s words.
In this minimal, stripped-back art, we recognized the very soul of our wine: accessible yet never banal, ironic yet authentic. And so, the label became a blank page upon which words find space to exist, resonate, and be remembered.
With TramArt, we continue to explore the boundary between art and wine. But with Terzini, for the first time, that boundary passes through a phrase—indeed, through three phrases. And it remains there, suspended, like an aphorism that returns and seems to speak to all of us.
