Tramari by Pietro Terzini
For the 5th consecutive year, Tramari label becomes the frame of a piece of art, for the first time a non-figurative one. Browsing through the different art branches, from painting with Paul Kremer passing through photography with Giampaolo Sgura, San Marzano in 2025 switches gear and lands on Pietro Terzini and his messages, in this case, on the bottle.
Tramari and the “Messages on the bottle” of Pietro Terzini
Since 2021 TramArt project has been exploring and interpreting the union between Art&Wine, and this year, thanks to this new collaboration, it doesn’t focus on the visual impact of an image, but simply on a text.Terzini composed 3 different brief messages, deliberately ironic, always inspired by Tramari Rosé label that, with its minimal and linear design, is a welcoming blank page on which the sharp writing of the artist stands out in plain view.
The recurring theme is love, and Tramari becomes a “Gallehault”, a matchmaker brand in the creative interpretation of Terzini, who highlights one of the souls of Tramari, the casual and carefree one, which we all love and which has made it an icon among rosé wines.
The artist says “I am happy and proud to be working with Cantine San Marzano to celebrate a product which I am madly in love with: Tramari Primitivo Rosé. I thank the winery for entrusting me with my first project in wine&food world”.
The artist
Pietro Terzini (b. 1990, Lodi, Italy) is an Italian artist whose work transcends the boundaries of art, design, and fashion.
After earning a Master’s degree in Architecture from the Polytechnic of Milan, Terzini transitioned into the fashion world, collaborating with some of the most prestigious global luxury brands.
His art merges high fashion and design visuals with bold, emotional commentary, creating works that reflect love, identity, and the role of consumerism in modern society.
Terzini’s works have been exhibited across Europe, the United States, and United Arab Emirates cementing his place as a dynamic voice in the contemporary art scene.