Ambassador San Marzano

Stories of wine, lifestyle, sport and cuisine

The reality is a varied picture. Where every day distant worlds come together and different cultures meet, fascinated by the same beauty.
In San Marzano, distances do not matter. On the contrary, the desire to share a language of common values with the world animates a tireless search for comparison.
This is a philosophy, a way of thinking and acting that creates special relationships and tells stories of friendship where wine becomes a unifying moment.
From Puglia to the Far East, we will take you on a short trip to introduce you to some of our brand ambassadors around the world.

Wine & Fashion, elective affinity

Mutual fascination between fashion and wine. These are the spearheads of Italian exports and the result of continuous, stimulating challenges and comparisons.
It is a symmetry that San Marzano has cultivated over the years with important partnerships. Such as the one with Borsalino, a historic brand in the Italian manufacturing sector and an icon of Italian style throughout the world.
San Marzano and Borsalino ideally illustrate this natural, spontaneous affinity between the worlds of wine and tailoring. Centuries of tradition, quality and local culture, for products that are different but similar in being recognised everywhere as the excellence of our wonderful peninsula.

Another splendid friendship, all Puglian, another marriage of fashion and wine. San Marzano and Viviana Volpicella.
Born in Bari, graduated in architecture and moved to Milan following a dream, Viviana is now a highly sought-after fashion consultant. A passion for fashion that has become a job and a bond with her homeland that has never been broken.
From the desire to combine Viviana’s enthusiasm with ours, enhancing the relationship between visual arts and the taste of wine, a dedicated project was created: Le Bottiglie di Viv (Viv’s Bottles.)
With the precious and indispensable support of our Tramari Rosé di Primitivo wine, a collection of elegant and refined personal labels are used to decorate the bottles for the occasion.

The Pursuit of Beauty. Luke N’Guyen

Vietnam is not a destination for San Marzano. Vietnam is a journey, a shared path between authentic sounds and unmistakable flavours and places.
A movement towards a type of beauty that goes beyond shapes and distances. A path that allowed a valuable meeting between San Marzano and Luke Nguyen.
A Vietnamese-Australian and one of the world’s most celebrated chefs, Luke took us on a Vietnamese journey through the images, faces, scents and flavours of his country, intertwining them with the deep fascination of a sip of Negroamaro.
Tasting curiosity, passion and courage. A generational thread that became a path, then a road and a common horizon, capable of breaking down distances and favouring what unites us deep down. For us, wine is culture, sharing and beauty. It is a tool to create links.
This trip served us to fully appreciate the similarities between two populations despite the geographical and cultural distances. We tasted commitment, tradition. The desire to give one’s best and innovate one’s work. To be ethical, aware, authentic professionals.
Enhanced by the chef’s preparations paired with our wines, The Pursuit of Beauty experience was an opportunity to celebrate a shared dream between Puglia and the East.

Respect, tradition: San Marzano and Japan

“Japanese refinement is the most persuasive in the world because the means by which it is expressed are the purest, most humble and most natural

Writer, poet and anthropologist, Fosco Maraini has left us immeasurably valuable testimony on Japanese civilisation. Sharing a love for the traditions and customs of this thousand-year-old culture, San Marzano has enhanced what is a historic commercial partnership by cultivating a bond that transcends all geographical distances.
On the occasion of the World Menu event, another food and wine format proposed and organised by San Marzano, 11 internationally renowned chefs had the opportunity to meet and learn from master chef Koumei Nakamura in the prestigious setting of Borgo Egnazia.
Michelin-starred chef, historic Executive Chef of the Nadaman at Shangri La Hotel in Tokyo and Brand Ambassador of San Marzano wines in Japan. A noble expression of a food and wine combination of absolute prestige and a range of shared values.
Cooking, passion, lifestyle and ambition. Looking back on our experiences overseas, we are pleased to recall our collaboration and friendship with baseball champion Masumi Kuwata. A professional baseball player in the US Major League Baseball and Nippon Professional Baseball, Japan’s premier league, he now coaches the Yomiuri Giants in Bunkyō.
And again, the one with the famous violinist Iwao Furusawa, first violin of the Tokyo Metropolitan Symphony and a great admirer of San Marzano wines. In 2018, Iwao was our guest in Puglia, delighting us with his music, delighting in our Sessantanni Primitivo wine.
A sportsman and musician of international fame, among our ambassadors in the world, further demonstrates the desire to share values that are timeless, belonging to not just one nation or colour.