{"id":17804,"date":"2023-10-09T11:38:11","date_gmt":"2023-10-09T09:38:11","guid":{"rendered":"https:\/\/sanmarzano.wine\/blog\/press-trip-in-puglia\/"},"modified":"2025-06-04T11:56:06","modified_gmt":"2025-06-04T09:56:06","slug":"press-trip-in-puglia","status":"publish","type":"post","link":"https:\/\/sanmarzano.wine\/en\/blog\/press-trip-in-puglia\/","title":{"rendered":"Press Trip in Puglia"},"content":{"rendered":"<h2 style=\"text-align: center\">San Marzano meets Japan<\/h2><p>\u201cLiving the wine as an experience\u201d in order to convey to consumers the <strong>feeling<\/strong> where the wine comes from, what <strong>inspires people<\/strong> who make it and what guides their work every day.<br>With that in mind, and always with the aim of creating precious moments of sharing and of building bridges between different worlds, <strong>San Marzano<\/strong>, in September 2023 welcomed in Puglia a group of <strong>lifestyle and fashion Japanese communication professionals<\/strong> in a <strong>press trip <\/strong>tailor made for them to discover the beauty of a land and its peculiarities.<\/p><figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_5698-683x1024.jpg\" alt=\"\" data-id=\"17726\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17726\" class=\"wp-image-17726\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_5698-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_5698-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_5698-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_5698-1024x1536.jpg 1024w, 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https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_8416-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_8416-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_8416-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_8416-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_8416-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-683x1024.jpg\" alt=\"\" data-id=\"17734\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17734\" class=\"wp-image-17734\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_6865-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-1024x683.jpg\" alt=\"\" data-id=\"17738\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17738\" class=\"wp-image-17738\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-1024x683.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-300x200.jpg 300w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-768x512.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-1536x1024.jpg 1536w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-2048x1365.jpg 2048w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-360x240.jpg 360w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-565x377.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7029-897x598.jpg 897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-683x1024.jpg\" alt=\"\" data-id=\"17742\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17742\" class=\"wp-image-17742\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7238-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-683x1024.jpg\" alt=\"\" data-id=\"17763\" data-full-url=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-scaled.jpg\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17763\" class=\"wp-image-17763\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7042-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-683x1024.jpg\" alt=\"\" data-id=\"17750\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17750\" class=\"wp-image-17750\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7168-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-683x1024.jpg\" alt=\"\" data-id=\"17754\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17754\" class=\"wp-image-17754\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-683x1024.jpg 683w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-200x300.jpg 200w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-768x1152.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-1024x1536.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-1365x2048.jpg 1365w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-565x848.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-897x1346.jpg 897w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7510-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-1024x683.jpg\" alt=\"\" data-id=\"17758\" data-link=\"https:\/\/sanmarzano.wine\/?attachment_id=17758\" class=\"wp-image-17758\" srcset=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-1024x683.jpg 1024w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-300x200.jpg 300w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-768x512.jpg 768w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-1536x1024.jpg 1536w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-2048x1365.jpg 2048w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-360x240.jpg 360w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-565x377.jpg 565w, https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/IMG_7536-897x598.jpg 897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure><h3><strong>Our wine culture and Japan<\/strong><\/h3><p>There is no better way to present a product to those who will then become its <strong>ambassadors<\/strong> in their own Country: an immersive experience in the context where the wine is made is a way to enrich it of different meanings, provide it with its true <strong>cultural connotations<\/strong>, show the right perspective for a correct <strong>interpretation<\/strong>; all of which becomes necessary especially when it comes to such different and geographically distant worlds, like <strong>Italy<\/strong> and <strong>Japan<\/strong>.<\/p><h3><strong>San Marzano exclusive Press Trip to discover the Puglian lifestyle<\/strong><\/h3><p>The guests of the press trip gladly waltzed from tours of the most beautiful historic village centers of the region, to <strong>Puglian cooking classes<\/strong>, to typical meals, and thanks to these experiences they created the right frame for their tale of a wine and its land, living the Puglian lifestyle made of <strong>nature<\/strong>, <strong>history<\/strong>, crystal clear <strong>sea<\/strong>, tasteful <strong>foods<\/strong> and <strong>cherished moments<\/strong> with local people.<\/p><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-17804-1\" width=\"640\" height=\"640\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/sanmarzano-Csm-Japan-Samia16-09-2023-1-1.m4v?_=1\" \/><a href=\"https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/sanmarzano-Csm-Japan-Samia16-09-2023-1-1.m4v\">https:\/\/sanmarzano.wine\/wp-content\/uploads\/2023\/10\/sanmarzano-Csm-Japan-Samia16-09-2023-1-1.m4v<\/a><\/video><\/div><p><\/p><p>And then the story of the winery, the production sites, the people, the welcome feeling that the wine itself inspires and encourages, completed the already colorful canvas of the contact experience with our world, with San Marzano world!<\/p>","protected":false},"excerpt":{"rendered":"<p>San Marzano meets Japan \u201cLiving the wine as an experience\u201d in order to convey to&hellip;<\/p>\n","protected":false},"author":64,"featured_media":17769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-17804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Trip in Puglia - San Marzano<\/title>\n<meta name=\"description\" content=\"Tramari Agostino Iacurci, la nuova limited edition TramArt per la primavera-estate 2023 San Marzano\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanmarzano.wine\/en\/blog\/press-trip-in-puglia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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