{"id":25195,"date":"2025-11-06T11:58:13","date_gmt":"2025-11-06T10:58:13","guid":{"rendered":"https:\/\/sanmarzano.wine\/?page_id=25195"},"modified":"2026-05-14T11:39:46","modified_gmt":"2026-05-14T09:39:46","slug":"toiletpaper","status":"publish","type":"page","link":"https:\/\/sanmarzano.wine\/en\/tramart\/toiletpaper\/","title":{"rendered":"Toiletpaper"},"content":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1776952034475{padding-top: 80px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;background-color: #EEEEF0 !important;}” el_class=”box-grigio-intro”][vc_column css_animation=”bounceInLeft” width=”5\/12″ css=”.vc_custom_1773918964292{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner el_class=”inner-column-grigia” css=”.vc_custom_1776952601884{border-right-width: 1px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}”][vc_custom_heading text=”TRAMART CHAPTER 6″ font_container=”tag:div|font_size:18px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1778071744176{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_custom_heading text=”Tramari by TOILETPAPER” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1778071815646{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”7\/12″ el_class=”colonna-caratteristiche”][vc_column_text css=””]<\/p>\n

For the sixth consecutive year, the Tramari<\/strong> label creates the setting for a creative intervention, this time by the name of TOILETPAPER<\/strong>, the editorial project conceived by artist Maurizio Cattelan<\/strong> and photographer Pierpaolo Ferrari.<\/strong>
\nBorn as an image-only magazine with a surreal, hyper-pop identity \u2013 often unsettling<\/strong> \u2013 TOILETPAPER has increasingly gone beyond the two-dimensional limits of the magazine over the years, permeating a wide range of worlds and objects.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”Enigmatic, Irreverent, Tramari” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1778071900055{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1611135889012{margin-bottom: 20px !important;}”][vc_column_text css=””]<\/p>\n

The evolution of Tramari\u2019s narrative continues; in the sixth chapter, TramArt it once again ventures into unexpected territory. This further expands the visual vocabulary of Rosato di Primitivo San Marzano which is always open to new ideas, using its label as a canvas for creativity and distinctive designs.<\/p>\n

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New contaminations, unchartered territory in the world of wine, provide material for the narrative. TOILETPAPER brings its irreverence to the world of Tramari, opening the door to endless interpretations. The power of this disconcerting image expands the semantic possibilities of ros\u00e9, which is all too often confined to a subtle and predictable aesthetic.<\/p>\n

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Discover all TramArt chapters<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”Enigmatic, Irreverent, Tramari” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1778071947946{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1611135889012{margin-bottom: 20px !important;}”][vc_column_text css=””]<\/p>\n

The evolution of Tramari\u2019s narrative continues; in the sixth chapter, TramArt it once again ventures into unexpected territory. This further expands the visual vocabulary of Rosato di Primitivo San Marzano which is always open to new ideas, using its label as a canvas for creativity and distinctive designs.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25px”][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlMjBzdHlsZSUzRCUyMmhlaWdodCUzQSUyMDYyMHB4JTNCJTIyJTNFJTBBJTIwJTIwJTNDdmlkZW8lMjBjb250cm9scyUyMGF1dG9wbGF5JTIwbG9vcCUzRSUwQSUyMCUyMCUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGc2FubWFyemFuby53aW5lJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI2JTJGMDQlMkZzYW5tYXJ6YW5vLXZpZGVvMi1yZWVsLXRvaWxldHBhcGVyLm1vdiUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUyRiUzRSUwQSUyMCUyMCUzQyUyRnZpZGVvJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

New contaminations, unchartered territory in the world of wine, provide material for the narrative. TOILETPAPER brings its irreverence to the world of Tramari, opening the door to endless interpretations. The power of this disconcerting image expands the semantic possibilities of ros\u00e9, which is all too often confined to a subtle and predictable aesthetic.<\/p>\n

[\/vc_column_text][vc_empty_space height=”20px”]

Discover all TramArt chapters<\/a><\/div>[vc_empty_space height=”20px”][vc_raw_html css=”” el_class=”box-video”]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlMjBzdHlsZSUzRCUyMmhlaWdodCUzQSUyMDY4MHB4JTNCJTIyJTNFJTBBJTIwJTIwJTNDdmlkZW8lMjBjb250cm9scyUyMGF1dG9wbGF5JTIwbG9vcCUzRSUwQSUyMCUyMCUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGc2FubWFyemFuby53aW5lJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI2JTJGMDQlMkZzYW5tYXJ6YW5vLXZpZGVvLXJlZWwtdG9pbGV0cGFwZXIubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTJGJTNFJTBBJTIwJTIwJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” el_class=”riga-progetto-tramart” css=”.vc_custom_1776954414926{margin-top: 40px !important;padding-top: 30px !important;padding-bottom: 40px !important;}”][vc_column css_animation=”bounceInLeft” width=”1\/2″ el_class=”altezza-box box-image-test” css=”.vc_custom_1777026046731{background-image: url(https:\/\/sanmarzano.wine\/wp-content\/uploads\/2026\/04\/sanmarzano-box-toiletpaper.jpg?id=24691) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”image-rose-21″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1618836311584{background-color: #eeeef0 !important;}” el_class=”colonna-caratteristiche-samia”][vc_row_inner content_placement=”middle”][vc_column_inner css=”.vc_custom_1718973733615{margin-bottom: 5% !important;margin-left: 5% !important;}”][vc_empty_space height=”50px”][vc_single_image image=”24688″ img_size=”full” css=””][vc_empty_space height=”25px”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1773670588886{margin-bottom: 20px !important;}” accent_color=”#B0AFAF”][vc_column_text css=”.vc_custom_1778072036509{padding-right: 10% !important;}” el_id=”testo-pk”]<\/p>\n

TOILETPAPER is an artistic project founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari, conceived as a text-free conceptual photographic magazine. Its surreal and hyper-pop imagery combines humour, striking visual impact and provocation, challenging the conventions of commercial photography. The visual research aims to create powerful, instantly recognisable images, characterised by saturated colours and a surprising style. Over time, TOILETPAPER has developed installations, publications, international collaborations and design products, establishing itself as a global cultural platform for aesthetic innovation and visual experimentation.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1773672379343{margin-bottom: 0px !important;}”][vc_column][vc_empty_space height=”60px” el_class=”space-capitolo”][vc_custom_heading text=”Chapter 6 – The Surreal Imagery of TOILETPAPER” font_container=”tag:h1|font_size:40px|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1778073568319{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” border_width=”3″ el_width=”40″ css=”.vc_custom_1773671168269{margin-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1777017276687{padding-top: 0px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;}” el_class=”riga-testo-capitolo”][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1777027228642{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner el_class=”first-column-capitolo” css=”.vc_custom_1777017544808{border-right-width: 1px !important;padding-right: 15px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}”][vc_column_text css=””]<\/p>\n

With its irreverent and instantly recognisable aesthetic<\/strong>, defined by saturated colours and striking imagery, TOILETPAPER meets San Marzano in a decisive break from the clich\u00e9s of the ros\u00e9 world<\/strong>, presenting visual content that challenges the traditional conventions of the wine sector.
\nIn the dreamlike space of a blue sky, a female hand with red nail polish drops a golden pistol into a toilet: Tramari embraces a powerful image<\/strong>, producing a surprising and estranging effect. The pleasantries of traditional ros\u00e9 storytelling disappear, radically replaced by an iconography open to enigmatic interpretation, capable of eliciting contrasting reactions and sparking unexpected questions.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”colonna-caratteristiche” css=”.vc_custom_1773920825074{padding-left: 15px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1773928129674{padding-right: 15px !important;}”][vc_column_text css=””]<\/p>\n

The TramArt<\/strong> project, active since 2021 in exploring the dialogue between Art & Wine<\/strong>, is thus enriched by a collaboration that places the power of imagery at its core, infused with TOILETPAPER\u2019s distinctive humour and provocation.
\nWith this edition, San Marzano reaffirms its vision and identity, where the brand\u2019s characteristic lightness becomes a vehicle for conveying powerful, meaningful messages, including that of non-violence. Building on the previous chapter of TramArt by Pietro Terzini, the brand once again playfully contaminates the sacred world of wine through the language of art in its most irreverent and contemporary form.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”40px”][vc_images_carousel images=”24683,24679,24675,24643,24671,24647,24655,24659,24667,24663,24639″ img_size=”600″ slides_per_view=”4″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes” css=”” el_class=”carosello-tramart”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”40px”][vc_images_carousel images=”24683,24679,24675,24643,24671,24647,24655,24659,24667,24663,24639″ img_size=”600″ autoplay=”yes” hide_pagination_control=”yes” wrap=”yes” css=”” el_class=”carosello-tramart”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1776952034475{padding-top: 80px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;background-color: #EEEEF0 !important;}”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_premio.php","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-25195","page","type-page","status-publish","hentry"],"yoast_head":"\nToiletpaper - San Marzano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanmarzano.wine\/en\/tramart\/toiletpaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toiletpaper - San Marzano\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1776952034475{padding-top: 80px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;background-color: #EEEEF0 !important;}”…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanmarzano.wine\/en\/tramart\/toiletpaper\/\" \/>\n<meta property=\"og:site_name\" content=\"San Marzano\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T09:39:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sanmarzano.wine\/en\/tramart\/toiletpaper\/\",\"url\":\"https:\/\/sanmarzano.wine\/en\/tramart\/toiletpaper\/\",\"name\":\"Toiletpaper - 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