{"id":21671,"date":"2024-12-17T11:52:00","date_gmt":"2024-12-17T10:52:00","guid":{"rendered":"https:\/\/sanmarzano.wine\/?page_id=21671"},"modified":"2026-05-14T10:27:18","modified_gmt":"2026-05-14T08:27:18","slug":"pietro-terzini","status":"publish","type":"page","link":"https:\/\/sanmarzano.wine\/en\/tramart\/pietro-terzini\/","title":{"rendered":"Pietro Terzini"},"content":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1776952034475{padding-top: 80px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;background-color: #EEEEF0 !important;}” el_class=”box-grigio-intro”][vc_column css_animation=”bounceInLeft” width=”5\/12″ css=”.vc_custom_1773918964292{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner el_class=”inner-column-grigia” css=”.vc_custom_1776952601884{border-right-width: 1px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}”][vc_custom_heading text=”TRAMART CHAPTER 5″ font_container=”tag:div|font_size:18px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282440361{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_custom_heading text=”Tramari by Pietro Terzini” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282447562{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”7\/12″ el_class=”colonna-caratteristiche”][vc_column_text css=””]<\/p>\n

For the 5th consecutive year, Tramari label becomes the frame of a piece of ar<\/strong><\/a>t, for the first time a non-figurative one. Browsing through the different art branches, from painting with Paul Kremer passing through photography with Giampaolo Sgura, San Marzano in 2025 switches gear and lands on Pietro Terzini and his messages, in this case, on the bottle.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”Tramari and the \u201cMessages on the bottle\u201d of Pietro Terzini” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282491108{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1611135889012{margin-bottom: 20px !important;}”][vc_column_text css=””]<\/p>\n

Since 2021 TramArt project has been exploring and interpreting the union between Art&Wine, and this year, thanks to this new collaboration, it doesn\u2019t focus on the visual impact of an image, but simply on a text.Terzini composed 3 different brief messages, deliberately ironic, always inspired by Tramari Ros\u00e9 label that, with its minimal and linear design, is a welcoming blank page on which the sharp writing of the artist stands out in plain view.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25px”][vc_single_image image=”24821″ img_size=”600×630″ css=””][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”24825″ img_size=”600×720″ css=””][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

The recurring theme is love, and Tramari becomes a \u201cGallehault\u201d, a matchmaker brand in the creative interpretation of Terzini, who highlights one of the souls of Tramari, the casual and carefree one, which we all love and which has made it an icon among ros\u00e9 wines.<\/p>\n

The artist says \u201cI am happy and proud to be working with Cantine San Marzano to celebrate a product which I am madly in love with: Tramari Primitivo Ros\u00e9. I thank the winery for entrusting me with my first project in wine&food world\u201d.<\/p>\n

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Discover all TramArt chapters<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_custom_heading text=”Tramari and the \u201cMessages on the bottle\u201d of Pietro Terzini” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282491108{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1611135889012{margin-bottom: 20px !important;}”][vc_column_text css=””]<\/p>\n

Since 2021 TramArt project has been exploring and interpreting the union between Art&Wine, and this year, thanks to this new collaboration, it doesn\u2019t focus on the visual impact of an image, but simply on a text.Terzini composed 3 different brief messages, deliberately ironic, always inspired by Tramari Ros\u00e9 label that, with its minimal and linear design, is a welcoming blank page on which the sharp writing of the artist stands out in plain view.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25px”][vc_single_image image=”24821″ img_size=”600×630″ css=””][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

The recurring theme is love, and Tramari becomes a \u201cGallehault\u201d, a matchmaker brand in the creative interpretation of Terzini, who highlights one of the souls of Tramari, the casual and carefree one, which we all love and which has made it an icon among ros\u00e9 wines.
\nThe artist says \u201cI am happy and proud to be working with Cantine San Marzano to celebrate a product which I am madly in love with: Tramari Primitivo Ros\u00e9. I thank the winery for entrusting me with my first project in wine&food world\u201d.<\/p>\n

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Discover all TramArt chapters<\/a><\/div>[vc_empty_space height=”20px”][vc_single_image image=”24825″ img_size=”600×630″ css=””][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” el_class=”riga-progetto-tramart” css=”.vc_custom_1776954414926{margin-top: 40px !important;padding-top: 30px !important;padding-bottom: 40px !important;}”][vc_column css_animation=”bounceInLeft” width=”1\/2″ el_class=”altezza-box box-image-test” css=”.vc_custom_1777277229437{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”image-rose-21″][vc_raw_html css=””]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlM0UlMEElMjAlMjAlM0N2aWRlbyUyMGNvbnRyb2xzJTIwYXV0b3BsYXklMjBsb29wJTNFJTBBJTIwJTIwJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzYW5tYXJ6YW5vLndpbmUlMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjUlMkYwMyUyRnNhbm1hcnphbm8tdmlkZW8tdGVyemluaS5tNHYlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlMkYlM0UlMEElMjAlMjAlM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1618836311584{background-color: #eeeef0 !important;}” el_class=”colonna-caratteristiche-samia”][vc_row_inner content_placement=”middle”][vc_column_inner css=”.vc_custom_1718973733615{margin-bottom: 5% !important;margin-left: 5% !important;}”]
<\/div>[vc_single_image image=”24829″ img_size=”141×81″ css=””][vc_empty_space height=”25px”][vc_custom_heading text=”The artist” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282567122{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1773670588886{margin-bottom: 20px !important;}” accent_color=”#B0AFAF”][vc_column_text css=”.vc_custom_1777282588814{padding-right: 10% !important;}” el_id=”testo-pk”]<\/p>\n

Pietro Terzini (b. 1990, Lodi, Italy) is an Italian artist whose work transcends the boundaries of art, design, and fashion.
\nAfter earning a Master\u2019s degree in Architecture from the Polytechnic of Milan, Terzini transitioned into the fashion world, collaborating with some of the most prestigious global luxury brands.
\nHis art merges high fashion and design visuals with bold, emotional commentary, creating works that reflect love, identity, and the role of consumerism in modern society. <\/strong>
\nTerzini\u2019s works have been exhibited across Europe, the United States, and United Arab Emirates cementing his place as a dynamic voice in the contemporary art scene.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1773672379343{margin-bottom: 0px !important;}”][vc_column][vc_empty_space height=”60px” el_class=”space-capitolo”][vc_custom_heading text=”Chapter 5 – The Word” font_container=”tag:h1|font_size:40px|text_align:center” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1777282607442{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” border_width=”3″ el_width=”40″ css=”.vc_custom_1773671168269{margin-bottom: 0px !important;}”][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1777017276687{padding-top: 0px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;}” el_class=”riga-testo-capitolo”][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1777027228642{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row_inner][vc_column_inner el_class=”first-column-capitolo” css=”.vc_custom_1777017544808{border-right-width: 1px !important;padding-right: 15px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}”][vc_column_text css=””]<\/p>\n

A new chapter, a new moment, a new milestone reached along the TramArt journey. After exploring image, form, and gaze, came the need to pause and ask what might remain when everything is reduced to its essence. The answer emerged naturally: the word.
\nWith Pietro Terzini, the fifth chapter of TramArt marks this transition. No longer an image to observe, but a message to read, to feel, to carry with you. The bottle of Tramari thus becomes something even more intimate: not merely an aesthetic object, but a space for dialogue.
\nThe strength of Terzini’s work lies precisely here: in his ability to use few words to say much, transforming simple phrases into disillusioned, clear-eyed, contemporary reflections on love, identity, and desire. It is a direct, pop, immediate language\u2014yet never superficial.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”colonna-caratteristiche” css=”.vc_custom_1773920825074{padding-left: 15px !important;}”][vc_row_inner][vc_column_inner css=”.vc_custom_1773928129674{padding-right: 15px !important;}”][vc_column_text css=””]<\/p>\n

A language that belongs to our time and enters everyday life without losing its innate intensity.
\nIn this sense, the encounter with Tramari was almost inevitable. Because Tramari has always embodied lightness and depth together. It is a ros\u00e9 that never takes itself too seriously, yet leaves its mark\u2014iconic like the landscapes of the land that inspired it. Just like Terzini’s words.
\nIn this minimal, stripped-back art, we recognized the very soul of our wine: accessible yet never banal, ironic yet authentic. And so, the label became a blank page upon which words find space to exist, resonate, and be remembered.
\nWith TramArt, we continue to explore the boundary between art and wine. But with Terzini, for the first time, that boundary passes through a phrase\u2014indeed, through three phrases. And it remains there, suspended, like an aphorism that returns and seems to speak to all of us.<\/p>\n

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