{"id":14028,"date":"2022-02-22T14:26:04","date_gmt":"2022-02-22T13:26:04","guid":{"rendered":"https:\/\/sanmarzano.wine\/tramart\/matt-kleberg\/"},"modified":"2022-08-04T15:00:51","modified_gmt":"2022-08-04T13:00:51","slug":"matt-kleberg","status":"publish","type":"page","link":"https:\/\/sanmarzano.wine\/en\/tramart\/matt-kleberg\/","title":{"rendered":"Matt Kleberg"},"content":{"rendered":"

[vc_row css=”.vc_custom_1621514613245{margin-top: 20px !important;margin-bottom: 20px !important;}”][vc_column][vc_empty_space][\/vc_column][vc_column width=”2\/3″ offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-0″][vc_custom_heading text=”Tramari Matt Kleberg edition” font_container=”tag:h1|font_size:40px|text_align:left” google_fonts=”font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1659617616127{margin-bottom: 20px !important;}” el_class=”titolo-prodotto”][vc_separator color=”black” align=”align_left” border_width=”3″ el_width=”40″ css=”.vc_custom_1611135889012{margin-bottom: 20px !important;}”][vc_column_text]<\/p>\n

For the second year running, Tramari Ros\u00e9 di Primitivo San Marzano has become a painter’s canvas.
\nAdding his signature to this new Limited Edition is the emerging American artist Matt Kleberg, who has interpreted the versatility of the Tramari label with his own style.<\/p>\n

Matt Kleberg’s Tramari is the second chapter of TramArt<\/u><\/a>, a San Marzano project that aims to be a vehicle for art and beauty and to promote the spontaneous union that exists between art and wine, illustrating this union in its various expressions.
\nHomage to the figurative arts, to the simplicity of style, but also to the emotional charge behind the process of creating something beautiful to share with the world, values that have inspired San Marzano’s philosophy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” css=”.vc_custom_1651833333486{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_column css_animation=”bounceInLeft” css=”.vc_custom_1651833394023{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_col-lg-6 vc_col-xs-12″][vc_column_text el_id=”video-sm-mk” css=”.vc_custom_1652086503562{padding-right: 0px !important;}”]<\/p>\n

\n
\nhttps:\/\/sanmarzano.wine\/wp-content\/uploads\/2022\/05\/sanmarzano-video-matt-kleberg.mp4<\/a><\/video><\/div><\/div>\n

[\/vc_column_text][\/vc_column][vc_column css=”.vc_custom_1651833381366{background-color: #eeeef0 !important;}” offset=”vc_col-lg-6 vc_col-xs-12″][vc_row_inner][vc_column_inner css=”.vc_custom_1621517330589{padding-left: 5% !important;}”][vc_empty_space height=”60px” el_class=”spazio-incotro-pk”][vc_custom_heading text=”An encounter between San Marzano and Matt Kleberg” use_theme_fonts=”yes” css=”.vc_custom_1659617715906{margin-bottom: 20px !important;}” el_class=”title-icontro-matt-kleberg”][vc_column_text el_id=”testo-mk” css=”.vc_custom_1659617806302{padding-right: 10% !important;}”]<\/p>\n

The collaboration between San Marzano and the American painter, facilitated by gallery owner Angelo Milano (STUDIOCROMIE – Grottaglie TA), arose from an observation of the artist’s works, which, seemingly linear, simple and abstract, are in reality charged with tensions, meanings and references to reality.
\nThe colour palette and the strong tones used evoke images of the earth, the expanses of fields, the clear skies in fine weather and the tufa walls of rural buildings typical of Salento.
\nBut, in addition to the colours, the depth of space evoked by the work chosen for this collaboration – but also by the artist’s various works in general – is for us representative of the natural landscape, which is difficult to capture through photography. The sensations, instead, come only through direct perception, as when one looks at a work of art in person.
\nAnd if in Tramari Paul Kremer (chapter 1 of TramArt)<\/u><\/a> the painting followed the sinuosity of the bottle and the colour of the wine, in Tramari Matt Kleberg the painting emerges from the label, standing out like an imposing arch, inviting us as if into another dimension, into other scenarios, or, depending on one’s sensibility, to decorate in a mannerist manner.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”artista_row”][vc_column][vc_empty_space][\/vc_column][vc_column width=”1\/3″ el_class=”matt_foto_col” offset=”vc_col-lg-4 vc_col-md-4″][vc_single_image image=”14023″ img_size=”full”][\/vc_column][vc_column width=”2\/3″ offset=”vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-sm-offset-0″ el_class=”artista_text_col”][vc_custom_heading text=”The artist” use_theme_fonts=”yes” el_class=”linea-azienda” css=”.vc_custom_1659617914252{margin-bottom: 20px !important;}”][vc_column_text]<\/p>\n

Matt Kleberg, born in Texas in 1985, is best known for his paintings characterised by abstract, undulating geometric shapes such as arches, stripes, concentric frames that recall architectural elements, a central theme from his New York period onwards, influenced by the buildings of the Big Apple but with references to the Byzantine and Renaissance periods.
\nAn artistic journey that began with his realistic depiction of the Texan landscape in bright earthy colours, before gradually becoming more abstract, shifting to the emptying of forms in favour of the evocation of spaces, passages, even interpreted in the opposite way as barriers and walls, metaphors for the difficulties of real life.
\nHe currently lives in San Antonio – Texas – with his family and has exhibited in several American and European cities including New York, San Francisco, Houston, Detroit, Brussels and Amsterdam.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” css=”.vc_custom_1659616758616{padding-top: 20px !important;padding-bottom: 20px !important;}” el_class=”colonna-caratteristiche-samia2″ el_id=”riga-collaborazioni-mk”][vc_column css_animation=”bounceInLeft” width=”1\/2″ el_class=”altezza-box box-image-test image-bottiglia-pk” css=”.vc_custom_1659616784197{background-image: url(https:\/\/sanmarzano.wine\/wp-content\/uploads\/2022\/08\/sanmarzano-collaborazioni-matt-kleberg-02.jpg?id=14017) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1621518331018{background-color: #eeeef0 !important;}” el_class=”colonna-caratteristiche”][vc_row_inner][vc_column_inner css=”.vc_custom_1621517330589{padding-left: 5% !important;}”][vc_empty_space height=”30px” el_class=”spazio-incotro-pk”][vc_custom_heading text=”Collaborations” use_theme_fonts=”yes” css=”.vc_custom_1659618047907{margin-bottom: 20px !important;}”][vc_column_text el_id=”testo-samia” css=”.vc_custom_1659617993390{padding-right: 10% !important;}”]<\/p>\n

The paper: Fedrigoni Self-Adhesives<\/strong>
\nSupporting the project is a collaboration with the Fedrigoni paper group.
\nFedrigoni Self-Adhesives is the result of the union of Arconvert, Ritrama and Manter and encapsulates the art of luxury labelling in its wide range of self-adhesive materials, characterised by refined textures and high technical performance.
\nThanks to its synergy with\u00a0Fedrigoni Paper,\u00a0its many years of experience in wine label design and collaboration with designers, Fedrigoni Self-Adhesives elevates creativity by providing premium materials, as in the case of the Tramari Matt Kleberg edition, where art and expertise come together in a single design. \u00a0Here, Tintoretto Gesso H+O Ultra WS FSC\u2122 paper becomes both canvas and artwork at the same time, thanks to its material texture and technical performance.
\nA bottle of wine undergoes an arduous journey before it reaches the table. The right label changes everything, providing it remains impeccable, in appearance and performance, during every stage of its journey, as in this case thanks to the H+Opacity\u2122 and Ultra Wet Strength technologies that guarantee excellent performance even in the event of temperature changes and humidity.<\/p>\n

Printing the label: Tonutti Tecniche Grafiche<\/strong>
\nTonutti Tecniche Grafiche Spa, a nationwide leader in the printing of premium labels for over 75 years, was involved in printing the labels. \u2018The second chapter of TramArt that we have had the honour of printing\u2019, says Maria Teresa Tonutti CEO, \u2018once again gave us the opportunity to find the perfect balance between creativity and technique, maximising the aesthetic aspect of the label while making it industrially replicable. The offset printing of the background is enhanced by elegant embossing on the door frame and the curved black inner line, giving the arch a realistic three-dimensional appearance. The iconic entrance almost seems to come out of the canvas, inviting the viewer to enter a mysterious world. The bronze foil of the logo, replicated on the portal, lends elegance and contrasts with the artist’s name embossed in a light blue pantone. The same logo is displayed on the image with a thick matt varnish, creating a wonderful \u201csee-through\u201d effect\u2019. Tramart: a perfect combination of technique and creativity.<\/p>\n

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