{"id":25201,"date":"2025-11-06T11:58:13","date_gmt":"2025-11-06T10:58:13","guid":{"rendered":"https:\/\/sanmarzano.wine\/?page_id=25201"},"modified":"2026-05-14T11:40:46","modified_gmt":"2026-05-14T09:40:46","slug":"toiletpaper","status":"publish","type":"page","link":"https:\/\/sanmarzano.wine\/de\/tramart\/toiletpaper\/","title":{"rendered":"Toiletpaper"},"content":{"rendered":"

[vc_row full_width=“stretch_row“ equal_height=“yes“ content_placement=“middle“ css=“.vc_custom_1776952034475{padding-top: 80px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;background-color: #EEEEF0 !important;}“ el_class=“box-grigio-intro“][vc_column css_animation=“bounceInLeft“ width=“5\/12″ css=“.vc_custom_1773918964292{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_row_inner][vc_column_inner el_class=“inner-column-grigia“ css=“.vc_custom_1776952601884{border-right-width: 1px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}“][vc_custom_heading text=“TRAMART KAPITEL 6″ font_container=“tag:div|font_size:18px|text_align:left“ google_fonts=“font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1778073069047{margin-bottom: 20px !important;}“ el_class=“titolo-prodotto“][vc_custom_heading text=“Tramari von TOILETPAPER“ font_container=“tag:h1|font_size:40px|text_align:left“ google_fonts=“font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1778073077356{margin-bottom: 20px !important;}“ el_class=“titolo-prodotto“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“7\/12″ el_class=“colonna-caratteristiche“][vc_column_text css=““]<\/p>\n

Das sechste Jahr in Folge wird die Etikette von Tramari<\/strong> zum Rahmen f\u00fcr eine kreative Arbeit. Diesmal tr\u00e4gt sie den Namen von TOILETPAPER<\/strong>, dem redaktionellen Projekt, das von K\u00fcnstler Maurizio Cattelan<\/strong> und Fotograf Pierpaolo Ferrari<\/strong> ins Leben gerufen wurde.
\nAls Magazin, ausschlie\u00dflich mit Bildern von surrealer und hyper-pop Identit\u00e4t<\/strong> entstanden und mitunter sogar irritierend<\/strong>, \u00fcberwand TOILETPAPER im Lauf der Jahre immer mehr die Bidimensionalit\u00e4t des Magazins und ber\u00fchrte unterschiedliche Welten und Gegenst\u00e4nde.<\/p>\n

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Tramaris Bildungsroman geht weiter und dringt im sechsten Kapitel wieder einmal in unerwartete Gefilde vor. Mit diesem Kapitel erweitert sich das visuelle Vokabular vom Rosato di Primitivo San Marzano, der sich wieder und wieder neu hinterfragt und auf seinem Etikett Raum f\u00fcr die Kreativit\u00e4t und seine Designer l\u00e4sst.<\/p>\n

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Neue Kontaminationen, Neuland f\u00fcr die Welt des Weines, liefern den noch ungeschliffenen Erz\u00e4hlstoff. TOILETPAPER bringt seine Respektlosigkeit in die Vorstellungswelt von Tramari und \u00f6ffnet damit die T\u00fcren zu endlosen Interpretationen. Die Kraft des Bildes, das einen aus dem Konzept zu bringen vermag, vervielf\u00e4ltigt die semantischen M\u00f6glichkeiten des Ros\u00e9s, der allzu oft in eine schwache, vorhersehbare \u00c4sthetik verbannt wird.<\/p>\n

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Discover all TramArt chapters<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=“yes“][vc_column offset=“vc_hidden-lg vc_hidden-md“][vc_custom_heading text=“Geheimnisvoll, respektlos,Tramari“ font_container=“tag:h1|font_size:40px|text_align:left“ google_fonts=“font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1778073252015{margin-bottom: 20px !important;}“ el_class=“titolo-prodotto“][vc_separator color=“black“ align=“align_left“ border_width=“3″ el_width=“40″ css=“.vc_custom_1611135889012{margin-bottom: 20px !important;}“][vc_column_text css=““]<\/p>\n

Tramaris Bildungsroman geht weiter und dringt im sechsten Kapitel wieder einmal in unerwartete Gefilde vor. Mit diesem Kapitel erweitert sich das visuelle Vokabular vom Rosato di Primitivo San Marzano, der sich wieder und wieder neu hinterfragt und auf seinem Etikett Raum f\u00fcr die Kreativit\u00e4t und seine Designer l\u00e4sst.<\/p>\n

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Neue Kontaminationen, Neuland f\u00fcr die Welt des Weines, liefern den noch ungeschliffenen Erz\u00e4hlstoff. TOILETPAPER bringt seine Respektlosigkeit in die Vorstellungswelt von Tramari und \u00f6ffnet damit die T\u00fcren zu endlosen Interpretationen. Die Kraft des Bildes, das einen aus dem Konzept zu bringen vermag, vervielf\u00e4ltigt die semantischen M\u00f6glichkeiten des Ros\u00e9s, der allzu oft in eine schwache, vorhersehbare \u00c4sthetik verbannt wird.<\/p>\n

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Discover all TramArt chapters<\/a><\/div>[vc_empty_space height=“20px“][vc_raw_html css=““ el_class=“box-video“]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlby1jb250YWluZXIlMjIlMjBzdHlsZSUzRCUyMmhlaWdodCUzQSUyMDY4MHB4JTNCJTIyJTNFJTBBJTIwJTIwJTNDdmlkZW8lMjBjb250cm9scyUyMGF1dG9wbGF5JTIwbG9vcCUzRSUwQSUyMCUyMCUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGc2FubWFyemFuby53aW5lJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI2JTJGMDQlMkZzYW5tYXJ6YW5vLXZpZGVvLXJlZWwtdG9pbGV0cGFwZXIubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTJGJTNFJTBBJTIwJTIwJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column offset=“vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row full_width=“stretch_row_content_no_spaces“ equal_height=“yes“ el_class=“riga-progetto-tramart“ css=“.vc_custom_1776954414926{margin-top: 40px !important;padding-top: 30px !important;padding-bottom: 40px !important;}“][vc_column css_animation=“bounceInLeft“ width=“1\/2″ el_class=“altezza-box box-image-test“ css=“.vc_custom_1777026046731{background-image: url(https:\/\/sanmarzano.wine\/wp-content\/uploads\/2026\/04\/sanmarzano-box-toiletpaper.jpg?id=24691) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ el_id=“image-rose-21″][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1618836311584{background-color: #eeeef0 !important;}“ el_class=“colonna-caratteristiche-samia“][vc_row_inner content_placement=“middle“][vc_column_inner css=“.vc_custom_1718973733615{margin-bottom: 5% !important;margin-left: 5% !important;}“][vc_empty_space height=“50px“][vc_single_image image=“24689″ img_size=“full“ css=““][vc_empty_space height=“25px“][vc_separator color=“custom“ align=“align_left“ border_width=“3″ el_width=“40″ css=“.vc_custom_1773670588886{margin-bottom: 20px !important;}“ accent_color=“#B0AFAF“][vc_column_text css=“.vc_custom_1778073312272{padding-right: 10% !important;}“ el_id=“testo-pk“]<\/p>\n

TOILETPAPER ist ein Kunstprojekt, das 2010 von Maurizio Cattelan und Pierpaolo Ferrari ins Leben gerufen wurde und als konzeptuelles Fotomagazin ohne Text entstand. Die surrealen und hyper-pop Bilder verbinden Humor, eine starke visuelle Wirkung und Provokation miteinander und definieren die Regeln der kommerziellen Fotografie neu. Die visuelle Gestaltung zielt darauf ab, starke und sofort erkennbare Bilder mit satten Farben und einem \u00fcberraschenden Charakter zu schaffen. \u00dcber die Zeit entwickelte TOILETPAPER Installationen und Publikationen, nahm internationale Kooperationen auf und schuf Designprodukte. So konnte sich das Projekt als globale kulturelle Plattform f\u00fcr \u00e4sthetische Innovation und visuelles Experimentieren best\u00e4tigen.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=“stretch_row“ css=“.vc_custom_1773672379343{margin-bottom: 0px !important;}“][vc_column][vc_empty_space height=“60px“ el_class=“space-capitolo“][vc_custom_heading text=“Kapitel 6 \u2013 Die surreale Bildsprache des Toilettenpapiers“ font_container=“tag:h1|font_size:40px|text_align:center“ google_fonts=“font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal“ css=“.vc_custom_1778073505921{margin-bottom: 20px !important;}“ el_class=“titolo-prodotto“][vc_separator color=“black“ border_width=“3″ el_width=“40″ css=“.vc_custom_1773671168269{margin-bottom: 0px !important;}“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row full_width=“stretch_row“ equal_height=“yes“ content_placement=“middle“ css=“.vc_custom_1777017276687{padding-top: 0px !important;padding-right: 20% !important;padding-bottom: 80px !important;padding-left: 20% !important;}“ el_class=“riga-testo-capitolo“][vc_column css_animation=“none“ width=“1\/2″ css=“.vc_custom_1777027228642{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_row_inner][vc_column_inner el_class=“first-column-capitolo“ css=“.vc_custom_1777017544808{border-right-width: 1px !important;padding-right: 15px !important;border-right-style: solid !important;border-color: #B8B5B5 !important;}“][vc_column_text css=““]<\/p>\n

Mit seiner auff\u00e4lligen und wiedererkennbaren \u00c4sthetik,<\/strong> die aus satten Farben und verwirrenden Bildern besteht, trifft TOILETPAPER so auf San Marzano und durchbricht radikal s\u00e4mtliche Klischees aus der Welt des Ros\u00e9<\/strong>, indem ein visueller Inhalt angeboten wird, der die traditionellen Regeln der Weinbranche neu schreibt.
\nIm traumhaften Raum eines blauen Himmels wirft eine Frauenhand mit rotem Nagellack eine goldene Pistole in ein WC: Tramari greift ein intensives Bild auf, das einen \u00fcberraschenden und befremdlichen Effekt hervorruft. Die Freundlichkeiten der g\u00e4ngigen Ros\u00e9-Narrative treten in den Hintergrund und werden radikal durch eine r\u00e4tselhaft deutbare Ikonografie ersetzt, die widerspr\u00fcchliche Reaktionen hervorruft und unerwartete Fragen aufwirft.<\/p>\n

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Das seit 2021 aktive Projekt TramArt<\/strong>, das den Dialog zwischen Kunst&Wein<\/strong> erkundet, wird so um eine Kooperation erweitert, die die Kraft von Bildern in den Mittelpunkt stellt, mit dem einzigartigen Humor und der einzigartigen Provokation von TOILETPAPER.
\nSan Marzano best\u00e4tigt mit dieser Ausgabe seine Vision und Identit\u00e4t, in der mit der typischen Leichtigkeit des Unternehmens starke und wichtige Nachrichten vermittelt werden, wie etwa die der Gewaltfreiheit. In Ankn\u00fcpfung an das vorherige Kapitel des Projekts TramArt von Pietro Terzini durchbricht die Marke erneut ironisch die Sakralit\u00e4t der Weinwelt, indem sie sich der Sprache der Kunst in ihrer provokantesten und zeitgen\u00f6ssischsten Form bedient.<\/p>\n

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